case studies

Promotional

cmfi group 30th Anniversary “Themed” Open House a Success

cmfi group celebrated its 30th anniversary in 2005 and hosted an open house at our company building. We created an entertaining theme to reflect our new brand identity and tagline. We chose the concept of ideas over time and their effect on modern life as a way to illustrate the “advantage of ideas.” A caveman and wheel were chosen as the theme for the invitations and giveaway items.

Our invitation consisted of an illustration showing the caveman with his “great idea” of what to do with the wheel. This piece was digitally printed with variable data to personalize the invitation for each and every guest. The card was then placed in a rock/clip, which acted as the vehicle of distribution. These invitations were either mailed or hand delivered to our clients.

Our gift to clients was a wooden box with a leather inset on the lid, embossed with our 30th anniversary logo and new tagline. A bag of chocolate candy made to look like pebbles and rocks was placed inside the box, along with a card stating: “It all started with an idea.” Once empty, the box could be used by our clients. Our clients loved the event, the theme, and especially the gift. Our salespeople continue to receive compliments and still see the rock/clip and boxes on our client’s desks.

To find out more, call us at 309.692.9191 or email to cmfi@cmfigroup.com