Case Studies

Direct Mail

$1200 a Month Cost Savings Impacts the Bottom Line for Podiatry Arts Lab (PAL)

Podiatry Arts Lab (PAL), a national provider of shoe inserts for people with chronic foot pain, saved $1200 a month on postage by using cmfi group’s design, printing, and mail services for a direct mail program. Direct mail manager, Steve Aldus, suggested a change in the copy position on the face of a postcard would result in substantial savings by changing the rate classification in automated mailing. The classification change garnered PAL an immediate savings of $300 a week.

In addition, a complete brand analysis was conducted for PAL to ensure brand integrity across all channels. cmfi group’s Design Studio created a Brand Standards Guide to help PAL communicate their marketing messages clearly and consistently to their clients and prospects.