What’s in a name? Logo Development

Apologies to Shakespeare, but the better question would be: What’s in a logo? Merely this: your company’s iconic face to the world. A graphic distillation of who you are. What you do. It’s symbolic. Even aspirational. It telegraphs your image. It is you.

So it better be good.

Modesty aside, at CMFI, we do great logos. Each one as distinct as the company it represents. How do we get there?

First, by working with you as a partner. We begin with extensive research about your company—the essence of what you do, what services/products you provide, your goals, your corporate culture and how you wish to be perceived. We then…
Research the competition…
Conduct an in-depth color exploration…
Brainstorm, coming up with a range of choices from conservative to completely unexpected…
Together, we discuss and modify as needed.
Only when you are completely satisfied do we consider it “a wrap.”

LET’S TALK

If you’re looking to create, improve or completely revamp your company’s identity, call us at (309) 692-9191. Let’s get a great logo going.